Spendly

What Spendly does

Our team manages paid advertising for client businesses under agreed monthly budgets. Spendly keeps those budgets on track. It:

• shows, for every client budget, spend to date against the monthly target and the projected month-end figure;
• alerts the responsible account manager when a budget is pacing too far over or under plan;
• prepares the periodic performance reports our team reviews and sends to each client.

Why it connects to Google Ads

Spendly uses the Google Ads API to read campaign names, daily cost, and conversion metrics for the ad accounts under our own manager account. That data is what the pacing, alerts and reports are calculated from. It is stored on our own servers, used only for this purpose, and never sold or shared with third parties. Spendly is read-only: it does not create, edit, or pause campaigns.

The same applies to Meta (Facebook and Instagram ads): spend and results are read for reporting; nothing is changed.

Who can use it

Access is limited to Milhas e Meridianos staff; accounts are created by an administrator and our clients never sign in. See our Privacy Policy for the full detail of what is collected and how it is handled.